As the creative force behind GIP GROUP’s brand overhaul, I took the challenge of breathing new life into their existing identity. Inspired by the term ‘gipfel,’ which means mountain in German, I transitioned their antiquated, low-budget logo into a modern and sleek symbol that stands as a testament to their ambition and scope.
This wasn’t just a logo revamp; it was an entire brand evolution. Additionally, I delved deep into their marketing strategy to produce social media content that not only amplifies their message but also fortifies their brand presence.
The new designs were more than just a visual feast—they were aligned to serve specific campaign goals, whether it’s customer engagement or lead generation. The end result? A revitalized brand identity that is as impactful as it is visually stunning. The entire process was a rewarding journey that involved close collaboration with the GIP GROUP team.
Together, we managed to elevate the brand, setting a new standard in the travel and tourism industry. The redesign not only met but exceeded client expectations, further establishing their foothold in the competitive market.
Branding & Social Media Content
Photoshop, Illustrator, Canva
“The universe is change; our life is what our thoughts make it.” – Marcus Aurelius
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